Privacy Policy
Last updated: March 5, 2026
Bikes By The Beach operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
that mobile opt-in will not be shared,
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details
including your name, address, billing address, shipping address, phone number, and email address.
Financial information
including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information
including your username, password, security questions, preferences and settings.
Transaction information
including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us
including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information
including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information
including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you
including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services
including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers
including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services.
We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising.
We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention.
We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You.
We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons.
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses .
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access / Know.
You may have a right to request access to personal information that we hold about you.
Right to Delete.
You may have a right to request that we delete personal information we maintain about you.
Right to Correct.
You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability.
You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences.
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Email and SMS Communications (Zoom Phone/Google Voice)
We use these services to manage and deliver certain email and SMS (text message) communications, including both marketing messages and transactional alerts (such as order confirmations, shipping updates, account notifications, and similar service-related messages).
Types of Communications
Depending on the preferences you set and the contact information you provide, Bikes By The Beach may use Zoom Phone/Google Voice to send:
Marketing communications
– promotions, special offers, product updates, event invitations, and other content about our products, services, and stores.
Transactional and service alerts
– order and shipping updates, account notifications, service reminders, and other non-promotional messages needed to provide our services to you.
These communications may be sent by email and/or SMS text message, depending on how you choose to interact with us.
Legal Basis and Consent
We send marketing communications (email and SMS) only where permitted by law, which may include:
Your
explicit consent
(for example, when you check a box, submit a form, or sign up to receive messages), or
Our
legitimate interests
in promoting our business, where applicable and allowed by law.
You can withdraw your consent or object to marketing at any time (see “How to Opt Out” below).
Transactional and service messages are sent as part of providing our services and are not considered marketing. You may still receive these messages even if you opt out of marketing communications, where allowed by law.
SMS Text Messages
By providing your mobile phone number and opting in to receive SMS messages from us, you agree to receive recurring automated text messages from or on behalf of Bikes By The Beach at the phone number you provided, including both:
Promotional messages
(offers, updates, reminders, and similar marketing messages), and
Transactional alerts
(order and shipping updates, service reminders, and other service-related notifications).
Message frequency
may vary.
Message and data rates
may apply, depending on your mobile plan and carrier.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes".
Your consent to receive SMS messages is
not a condition of any purchase
.
We work with Zoom Phone and various mobile carriers to deliver these messages. As part of that process, your phone number and certain message-related information (such as delivery status, opt-out status, and interaction data) may be processed by these third-party providers solely to enable and improve message delivery and compliance. Your mobile opt-in will not be shared,
How to Opt Out
You can stop receiving marketing communications from Bikes By The Beach at any time:
Email marketing
– click the “Unsubscribe” link in any marketing email, or contact us at
info@bikesbtb.com
to update your preferences.
SMS marketing
– text
STOP
in reply to any message we send. You may also contact us at
info@bikesbtb.com
to request removal.
After you opt out of marketing SMS messages, you may still receive SMS messages that are necessary to complete a transaction or provide you with a service you have requested (for example, time-sensitive order or account alerts), where permitted by law.
For help with our SMS program, you can reply HELP to any message or contact us at info@bikesbtb.com
Improve the relevance and effectiveness of our communications.
Zoom phone/Google Voice acts as our service provider/processor and handles your information only on our instructions and for the purposes described in this Privacy Policy. We do not sell your phone number or email address to third parties.
We retain communication and preference data for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements, unless a longer retention period is required or permitted by law.
Your Choices
You can:
Change your communication preferences at any time using unsubscribe links in our emails, replying STOP to SMS, or by contacting us at
info@bikesbtb.com
.
Request access to, correction of, or deletion of your personal information as described in the “Your Rights” section of this Privacy Policy (if applicable to your jurisdiction).
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@bikesbtb.com